Courtnay is a strategic thinker who has consistently demonstrated an exceptional ability to lead teams and leverage her deep understanding of consumer, competitive and customer behavior to guide various levels of the organization through all stages of business planning. Her entrepreneurial spirit extends beyond the boardroom to develop authentic client relationships and deliver against business results.
Develop brand & business strategy based on actionable consumer insights
In fact, her ability to navigate highly competitive categories led to the creation of portfolio and marketing plans that reversed share declines and protected HALLS® cough drops against competitive entrants.
Create multi-year new product portfolio through trend spotting and market analysis
Scale marketing budgets of all sizes to create compelling, multimedia communications
Cultivate strategic alignment with retail partners for mutually beneficial results