Features Overview

Courtnay is a strategic thinker who has consistently demonstrated an exceptional ability to lead teams and leverage her deep understanding of consumer, competitive and customer behavior to guide various levels of the organization through all stages of business planning. Her entrepreneurial spirit extends beyond the boardroom to develop authentic client relationships and deliver against business results.

 
 

STRAtegic planning and business positioning

Develop brand & business strategy based on actionable consumer insights

In fact, her ability to navigate highly competitive categories led to the creation of portfolio and marketing plans that reversed share declines and protected HALLS® cough drops against competitive entrants.

 

new product development and marketing strategy

Create multi-year new product portfolio through trend spotting  and market analysis

Scale marketing budgets of all sizes to create compelling, multimedia communications

 

develop meaningful customer relationships

Cultivate strategic alignment with retail partners for mutually beneficial results