Business Challenge: Walmart was looking for ways to expand its natural beauty product offerings to enhance the consumer shopping experience.
Consumer insight: She is obsessed with ingredient based, Korean beauty trends and is looking for an affordable, natural alternative in the US.
The solution: Collaborate with Walmart to bring natural ingredients to life with a new brand, found. By developing relationships with key Walmart departments through new product development, co-op digital/social marketing actives and in-store programs, the brand received special privileges to support the launch.
The results: Found garnered over 650MM impressions through marketing activation including press mentions in notable publications such as Allure, Teen Vogue and Oprah. With a strategic focus on natural ingredients, the brand continued expansion plans with a new category launch in early 2019.